The Opportunity.

The Honey brand were actively looking to extend their brand via youtube in an organic way to drive both traffic and sales to their product offering. Honey is only available on PC.

Night Media Activation.

  • Night Media created an integrated digital plan to support the Honey brand. The plan included influencer activation.

  • Youtube star and Night Media talent, MrBeast was selected for his large PC user fan base to direct them to download Honey and save money through their chrome extension.

  • A series of content was developed to activate the following partnership.


The Result.


The following views were accumulated as part of the following campaign: Video 1 – 11M views, Video 2 – 26M views.


Honey has tracked that through the activation using Mr. Beast’s vanity URL have saved a total of $590,437.77 (an average of $22.65 per/user).


The above-mentioned users have been tracked by Honey. The client has secured additional activations through Night Media and is a current client.