The Opportunity.

Main Event Entertainment was looking to drive visibility and sales to their Dallas/Ft. Worth location (5 total locations) and increase visibility of their games.


Night Media Activation.

  • Night Media leveraged PrestonPlayz for 5 in-store meet and greet activations and social mentions during the campaign period.

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The Result.

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Main Event had an average of 500 -700 guests in line to attend each meet and greet.

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Each Main Event saw an average of an 8% lift in year over year sales during each 2-hour meet and greet.