The Opportunity.

OnePlus creates beautifully designed products with premium build quality & brings the best technology to users around the world. One plus retained Night Media to launch their new phone and supporting products.


Night Media Activation.

  • Night Media devised a plan to extend the One Plus brand and launch across multiple YouTube channels.

  • Partners included TBNRfrags and Typical Gamer. They were leveraged to make gameplay videos leveraging the One Plus product(s) and incorporate social media activations and giveaways on their respective social media platforms in addition to video mentions.

 
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The Result.

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The activation is still in progress. One Plus has sold 5% more than planned to leverage the following activations thus far. There are 4 additional months in the partnership.